A/B-Test of Retention and Monetization Using the Cox Model

Markus Viljanen, Antti Airola, Jukka Heikkonen, Tapio Pahikkala. A/B-Test of Retention and Monetization Using the Cox Model. In Brian Magerko, Jonathan P. Rowe, editors, Proceedings of the Thirteenth AAAI Conference on Artificial Intelligence and Interactive Digital Entertainment (AIIDE-17), October 5-9, 2017, Snowbird, Little Cottonwood Canyon, Utah, USA. pages 248-254, AAAI Press, 2017. [doi]

Abstract

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