Measuring Player Retention and Monetization Using the Mean Cumulative Function

Markus Viljanen, Antti Airola, Anne-Maarit Majanoja, Jukka Heikkonen, Tapio Pahikkala. Measuring Player Retention and Monetization Using the Mean Cumulative Function. IEEE Trans. Comput. Intellig. and AI in Games, 12(1):101-114, 2020. [doi]

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