Measuring Player Retention and Monetization Using the Mean Cumulative Function

Markus Viljanen, Antti Airola, Anne-Maarit Majanoja, Jukka Heikkonen, Tapio Pahikkala. Measuring Player Retention and Monetization Using the Mean Cumulative Function. IEEE Trans. Comput. Intellig. and AI in Games, 12(1):101-114, 2020. [doi]

@article{ViljanenAMHP20,
  title = {Measuring Player Retention and Monetization Using the Mean Cumulative Function},
  author = {Markus Viljanen and Antti Airola and Anne-Maarit Majanoja and Jukka Heikkonen and Tapio Pahikkala},
  year = {2020},
  doi = {10.1109/TG.2020.2964120},
  url = {https://doi.org/10.1109/TG.2020.2964120},
  researchr = {https://researchr.org/publication/ViljanenAMHP20},
  cites = {0},
  citedby = {0},
  journal = {IEEE Trans. Comput. Intellig. and AI in Games},
  volume = {12},
  number = {1},
  pages = {101-114},
}