Economic Impact of Category Captaincy: An Examination of Assortments and Prices

Madhu Viswanathan, Om Narasimhan, George John. Economic Impact of Category Captaincy: An Examination of Assortments and Prices. Marketing Science, 40(2):261-282, 2021. [doi]

Authors

Madhu Viswanathan

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Om Narasimhan

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George John

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