Economic Impact of Category Captaincy: An Examination of Assortments and Prices

Madhu Viswanathan, Om Narasimhan, George John. Economic Impact of Category Captaincy: An Examination of Assortments and Prices. Marketing Science, 40(2):261-282, 2021. [doi]

@article{ViswanathanNJ21,
  title = {Economic Impact of Category Captaincy: An Examination of Assortments and Prices},
  author = {Madhu Viswanathan and Om Narasimhan and George John},
  year = {2021},
  doi = {10.1287/mksc.2020.1251},
  url = {https://doi.org/10.1287/mksc.2020.1251},
  researchr = {https://researchr.org/publication/ViswanathanNJ21},
  cites = {0},
  citedby = {0},
  journal = {Marketing Science},
  volume = {40},
  number = {2},
  pages = {261-282},
}