Developing winning marketing strategies in a competitive software market

Jue Wang, Robert L. Axtell, Andrew G. Loerch. Developing winning marketing strategies in a competitive software market. In Proceedings of the Summer Simulation Multi-Conference, SummerSim 2017, Bellevue, WA, USA, July 9-12, 2017. Society for Computer Simulation International / ACM DL, 2017. [doi]

Abstract

Abstract is missing.