A search-based method for forecasting ad impression in contextual advertising

Xuerui Wang, Andrei Z. Broder, Marcus Fontoura, Vanja Josifovski. A search-based method for forecasting ad impression in contextual advertising. In Juan Quemada, Gonzalo León, Yoëlle S. Maarek, Wolfgang Nejdl, editors, Proceedings of the 18th International Conference on World Wide Web, WWW 2009, Madrid, Spain, April 20-24, 2009. pages 491-500, ACM, 2009. [doi]

Abstract

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