Jun Wang 0012, Bowei Chen. Selling futures online advertising slots via option contracts. In Alain Mille, Fabien L. Gandon, Jacques Misselis, Michael Rabinovich, Steffen Staab, editors, Proceedings of the 21st World Wide Web Conference, WWW 2012, Lyon, France, April 16-20, 2012 (Companion Volume). pages 627-628, ACM, 2012. [doi]
Abstract is missing.