The Causal Impact of Fit Valence and Fit Reference on Online Product Returns

Yang Wang, Vandana Ramachandran, Olivia Sheng. The Causal Impact of Fit Valence and Fit Reference on Online Product Returns. In Pär Ågerfalk, Natalia Levina, Sia Siew Kien, editors, Proceedings of the International Conference on Information Systems - Digital Innovation at the Crossroads, ICIS 2016, Dublin, Ireland, December 11-14, 2016. Association for Information Systems, 2016. [doi]

Abstract

Abstract is missing.