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Perceptual and Conceptual Effects of Incidental Exposure to Web Ads

Xin Wei Wang, Hock-Hai Teo. Perceptual and Conceptual Effects of Incidental Exposure to Web Ads. In Proceedings of the International Conference on Information Systems, ICIS 2012, Orlando, Florida, USA, December 16-19, 2012. Association for Information Systems, 2012. [doi]

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