Xinwei Wang, Dezhi Wu, Hock-Hai Teo. Right Message at Right Place: Investigating the Effectiveness of Location-based Mobile Advertising on Consumers' Redemption Responses. In Michael D. Myers, Detmar W. Straub, editors, Proceedings of the International Conference on Information Systems - Building a Better World through Information Systems, ICIS 2014, Auckland, New Zealand, December 14-17, 2014. Association for Information Systems, 2014. [doi]
Abstract is missing.