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Research on basic forms and distribution of relationship benefits in customer loyalty programs: Based on relational bonds

Ke-ji Wang, Ming-li Zhang, Qing-min Kong. Research on basic forms and distribution of relationship benefits in customer loyalty programs: Based on relational bonds. In Proceedings of 2014 IEEE International Conference on Service Operations and Logistics, and Informatics, Qingdao, China, October 8-10, 2014. pages 102-107, IEEE, 2014. [doi]

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