Coordination of cooperative advertising models in a one-manufacturer two-retailer supply chain system

Sheng-Dong Wang, Yong-Wu Zhou, Jie Min, Yuan-Guang Zhong. Coordination of cooperative advertising models in a one-manufacturer two-retailer supply chain system. Computers & Industrial Engineering, 61(4):1053-1071, 2011. [doi]

Authors

Sheng-Dong Wang

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Yong-Wu Zhou

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Jie Min

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Yuan-Guang Zhong

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