Coordination of cooperative advertising models in a one-manufacturer two-retailer supply chain system

Sheng-Dong Wang, Yong-Wu Zhou, Jie Min, Yuan-Guang Zhong. Coordination of cooperative advertising models in a one-manufacturer two-retailer supply chain system. Computers & Industrial Engineering, 61(4):1053-1071, 2011. [doi]

@article{WangZMZ11,
  title = {Coordination of cooperative advertising models in a one-manufacturer two-retailer supply chain system},
  author = {Sheng-Dong Wang and Yong-Wu Zhou and Jie Min and Yuan-Guang Zhong},
  year = {2011},
  doi = {10.1016/j.cie.2011.06.020},
  url = {http://dx.doi.org/10.1016/j.cie.2011.06.020},
  researchr = {https://researchr.org/publication/WangZMZ11},
  cites = {0},
  citedby = {0},
  journal = {Computers & Industrial Engineering},
  volume = {61},
  number = {4},
  pages = {1053-1071},
}