Analysing cross-cultural design in advergames: a comparison between the UK and Brazil

Vanissa Wanick, Rima Dunn, Ashok Ranchhod, Gary Wills. Analysing cross-cultural design in advergames: a comparison between the UK and Brazil. EAI Endorsed Trans. Serious Games, 5(17), 2019. [doi]

Abstract

Abstract is missing.