The effects of Social Comparison on Intention to Use Mobile Messaging Services

Boonlert Watjatrakul. The effects of Social Comparison on Intention to Use Mobile Messaging Services. In Keng Siau, Qing Li, Xunhua Guo, editors, 18th Pacific Asia Conference on Information Systems, PACIS 2014, Chengdu, China, June 24-28, 2014. pages 254, 2014. [doi]

Abstract

Abstract is missing.