Managing the Process of Multi Channel Alignment - The Case of a Large Multinational Corporation

Kai Wehmeyer, Alexander Kipp, Kai Riemer. Managing the Process of Multi Channel Alignment - The Case of a Large Multinational Corporation. In 20th Bled eConference: eMergence: Merging and Emerging Technologies, Processes, and Institutions, Bled, Slovenia, June 3-6, 2007. pages 35, 2007. [doi]

Abstract

Abstract is missing.