Chen Wen, Bernard C. Y. Tan, Klarissa Ting-Ting Chang. Advertising Effectiveness on Social Network Sites: An Investigation of Tie Strength, Endorser Expertise and Product Type on Consumer Purchase Intention. In Jay F. Nunamaker Jr., Wendy L. Currie, editors, Proceedings of the International Conference on Information Systems, ICIS 2009, Phoenix, Arizona, USA, December 15-18, 2009. pages 151, Association for Information Systems, 2009. [doi]
Abstract is missing.