Entire Space Multi-Task Modeling via Post-Click Behavior Decomposition for Conversion Rate Prediction

Hong Wen, Jing Zhang, Yuan Wang, FuYu Lv, Wentian Bao, Quan Lin, Keping Yang. Entire Space Multi-Task Modeling via Post-Click Behavior Decomposition for Conversion Rate Prediction. In Jimmy Huang, Yi Chang, Xueqi Cheng, Jaap Kamps, Vanessa Murdock, Ji-Rong Wen, Yiqun Liu, editors, Proceedings of the 43rd International ACM SIGIR conference on research and development in Information Retrieval, SIGIR 2020, Virtual Event, China, July 25-30, 2020. pages 2377-2386, ACM, 2020. [doi]

Abstract

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