Michael Wessel, Ferdinand Thies. The Effects of Personalization on Purchase Intentions for Online News: An Experimental Study of Different Personalization Increments. In Jörg Becker, Jan vom Brocke, Marco de Marco, editors, 23rd European Conference on Information Systems, ECIS 2015, Münster, Germany, May 26-29, 2015. 2015. [doi]
Abstract is missing.