Dietmar G. Wiedemann. Exploring the Concept of Mobile Viral Marketing through Case Study Research. In Birgitta König-Ries, Franz Lehner, Rainer Malaka, Can Türker, editors, MMS 2007: Mobilität und mobile Informationssysteme, 2nd conference of GI-Fachgruppe MMS, March 6th, 2007, Aachen, Germany. Volume 104 of LNI, pages 49-60, GI, 2007.
Abstract is missing.