Cross-selling financial services to small and medium enterprises via e-banking portals

Georg Wittmann. Cross-selling financial services to small and medium enterprises via e-banking portals. In Jan Ljungberg, Magnus Andersson, editors, Proceedings of the Fourteenth European Conference on Information Systems, ECIS 2006, Göteborg, Sweden, 2006. pages 1148-1155, 2006. [doi]

Abstract

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