The Appropriateness of Gutman s Means-End Chain Model in Software Evaluation

Bernard Wong. The Appropriateness of Gutman s Means-End Chain Model in Software Evaluation. In 2002 International Symposium on Empirical Software Engineering (ISESE 2002), 3-4 October 2002, Nara, Japan. pages 56-68, IEEE Computer Society, 2002. [doi]

Abstract

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