Understanding Online Produce Cue Effects on Consumer Behavior: Evidence from EEG Data

Ya-Ling Wu, Chun-Yu Hsiung. Understanding Online Produce Cue Effects on Consumer Behavior: Evidence from EEG Data. In 24th Americas Conference on Information Systems, AMCIS 2018, New Orleans, LA, USA, August 16-18, 2018. Association for Information Systems, 2018. [doi]

Abstract

Abstract is missing.