Ziming Wu, Taewook Kim, Quan Li, Xiaojuan Ma. Understanding and Modeling User-Perceived Brand Personality from Mobile Application UIs. In Stephen A. Brewster, Geraldine Fitzpatrick, Anna L. Cox, Vassilis Kostakos, editors, Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems, CHI 2019, Glasgow, Scotland, UK, May 04-09, 2019. pages 213, ACM, 2019. [doi]
Abstract is missing.