Research on Experiential Marketing Strategy Based on the Sale of Baking Products

Yuchen Wu, Hongxia Lu, Ying Tan, Qian Yang, Xiang Cheng. Research on Experiential Marketing Strategy Based on the Sale of Baking Products. In The 15th Wuhan International Conference on E-Business, WHICEB 2016, Wuhan, China, 2016. pages 66, Association for Information Systems, 2016. [doi]

Abstract

Abstract is missing.