Dynamic Bidding Strategy Based on Probabilistic Feedback in Display Advertising

Yuzhu Wu, Shumin Pan, Qianwen Zhang, Jinkui Xie. Dynamic Bidding Strategy Based on Probabilistic Feedback in Display Advertising. In Derong Liu, Shengli Xie, Yuanqing Li, Dongbin Zhao, El-Sayed M. El-Alfy, editors, Neural Information Processing - 24th International Conference, ICONIP 2017, Guangzhou, China, November 14-18, 2017, Proceedings, Part II. Volume 10635 of Lecture Notes in Computer Science, pages 845-853, Springer, 2017. [doi]

Abstract

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