David C. Wyld. Managing in the Virtual World: How Second Life is Rewriting the Rules of "Real Life" Business. In Khaled M. Elleithy, editor, Advanced Techniques in Computing Sciences and Software Engineering, Volume II of the proceedings of the 2008 International Conference on Systems, Computing Sciences and Software Engineering (SCSS), part of the International Joint Conferences on Computer, . pages 123-128, Springer, 2008. [doi]
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