A Typology of Online Group Buyers: Using Means-end Structures for Benefit Segmentation

Lin Xiao, Zixiu Guo, John D'Ambra. A Typology of Online Group Buyers: Using Means-end Structures for Benefit Segmentation. In Michael D. Myers, Detmar W. Straub, editors, Proceedings of the International Conference on Information Systems - Building a Better World through Information Systems, ICIS 2014, Auckland, New Zealand, December 14-17, 2014. Association for Information Systems, 2014. [doi]

Abstract

Abstract is missing.