Examining Consumers' Behavioral Intention in O2O Commerce from a Relational Perspective: an Exploratory Study

Lin Xiao, Chuanmin Mi, Yucheng Zhang, Jing Ma. Examining Consumers' Behavioral Intention in O2O Commerce from a Relational Perspective: an Exploratory Study. Information Systems Frontiers, 21(5):1045-1068, 2019. [doi]

Abstract

Abstract is missing.