The impact of search engine optimization on online advertising market

Bo Xing, Zhangxi Lin. The impact of search engine optimization on online advertising market. In Mark S. Fox, Bruce Spencer, editors, Proceedings of the 8th International Conference on Electronic Commerce: The new e-commerce - Innovations for Conquering Current Barriers, Obstacles and Limitations to Conducting Successful Business on the Internet, 2006, Fredericton, New Brunswick, Canad. Volume 156 of ACM International Conference Proceeding Series, pages 519-529, ACM, 2006. [doi]

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