The power of emotions in online decision making: A study of seller reputation using fMRI

Qing Xu, Shirley Gregor, Qiang Shen, Qingguo Ma, Wuke Zhang, Amir Riaz. The power of emotions in online decision making: A study of seller reputation using fMRI. Decision Support Systems, 131:113247, 2020. [doi]

@article{XuGSMZR20,
  title = {The power of emotions in online decision making: A study of seller reputation using fMRI},
  author = {Qing Xu and Shirley Gregor and Qiang Shen and Qingguo Ma and Wuke Zhang and Amir Riaz},
  year = {2020},
  doi = {10.1016/j.dss.2020.113247},
  url = {https://doi.org/10.1016/j.dss.2020.113247},
  researchr = {https://researchr.org/publication/XuGSMZR20},
  cites = {0},
  citedby = {0},
  journal = {Decision Support Systems},
  volume = {131},
  pages = {113247},
}