Haifeng Xu, Zhuolun Li. Advertising in New Media: Exploring Adoption of Location-Based Mobile Application Advertising. In Keng Siau, Qing Li, Xunhua Guo, editors, 18th Pacific Asia Conference on Information Systems, PACIS 2014, Chengdu, China, June 24-28, 2014. pages 146, 2014. [doi]
Abstract is missing.