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The wisdom of advertisers: mining subgoals via query clustering

Takehiro Yamamoto, Tetsuya Sakai, Mayu Iwata, Chen Yu, Ji-Rong Wen, Katsumi Tanaka. The wisdom of advertisers: mining subgoals via query clustering. In Xue-wen Chen, Guy Lebanon, Haixun Wang, Mohammed J. Zaki, editors, 21st ACM International Conference on Information and Knowledge Management, CIKM'12, Maui, HI, USA, October 29 - November 02, 2012. pages 505-514, ACM, 2012. [doi]

Authors

Takehiro Yamamoto

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Tetsuya Sakai

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Mayu Iwata

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Chen Yu

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Ji-Rong Wen

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Katsumi Tanaka

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