Pianpian Yang, Yufan Jiang, Yuxi Lin, Shuang Geng, Rui Wang. Interactive vs transactional: how social media ads engage consumers with disparate regulatory orientation and lay rationalism. Industrial Management and Data Systems, 124(10):2847-2869, 2024. [doi]
@article{YangJLGW24,
title = {Interactive vs transactional: how social media ads engage consumers with disparate regulatory orientation and lay rationalism},
author = {Pianpian Yang and Yufan Jiang and Yuxi Lin and Shuang Geng and Rui Wang},
year = {2024},
doi = {10.1108/IMDS-07-2023-0498},
url = {https://doi.org/10.1108/IMDS-07-2023-0498},
researchr = {https://researchr.org/publication/YangJLGW24},
cites = {0},
citedby = {0},
journal = {Industrial Management and Data Systems},
volume = {124},
number = {10},
pages = {2847-2869},
}