Keyword Optimization in Sponsored Search Advertising: A Multilevel Computational Framework

Yanwu Yang, Bernard J. Jansen, Yinghui Yang, Xunhua Guo, Daniel Zeng. Keyword Optimization in Sponsored Search Advertising: A Multilevel Computational Framework. IEEE Intelligent Systems, 34(1):32-42, 2019. [doi]

Abstract

Abstract is missing.