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Specialization or Diversification? User-Generated Content (UGC) Creators' Strategies and the Antecedents

Ziwei Ye, Kedong Chen, Lan Cao. Specialization or Diversification? User-Generated Content (UGC) Creators' Strategies and the Antecedents. In Michelle Carter 0001, Kelly J. Fadel, Thomas O. Meservy, Deborah J. Armstrong, Amit Deokar 0001, Matthew L. Jensen, editors, 30th Americas Conference on Information Systems: Elevating Life through Digital Social Entrepreneurship, AMCIS 2024, Salt Lake City, UT, USA, August 15-17, 2024. Association for Information Systems, 2024. [doi]

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Ziwei Ye

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Kedong Chen

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Lan Cao

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