Ziwei Ye, Kedong Chen, Lan Cao. Specialization or Diversification? User-Generated Content (UGC) Creators' Strategies and the Antecedents. In Michelle Carter 0001, Kelly J. Fadel, Thomas O. Meservy, Deborah J. Armstrong, Amit Deokar 0001, Matthew L. Jensen, editors, 30th Americas Conference on Information Systems: Elevating Life through Digital Social Entrepreneurship, AMCIS 2024, Salt Lake City, UT, USA, August 15-17, 2024. Association for Information Systems, 2024. [doi]
@inproceedings{YeCC24-0,
title = {Specialization or Diversification? User-Generated Content (UGC) Creators' Strategies and the Antecedents},
author = {Ziwei Ye and Kedong Chen and Lan Cao},
year = {2024},
url = {https://aisel.aisnet.org/amcis2024/social_comp/social_comput/4},
researchr = {https://researchr.org/publication/YeCC24-0},
cites = {0},
citedby = {0},
booktitle = {30th Americas Conference on Information Systems: Elevating Life through Digital Social Entrepreneurship, AMCIS 2024, Salt Lake City, UT, USA, August 15-17, 2024},
editor = {Michelle Carter 0001 and Kelly J. Fadel and Thomas O. Meservy and Deborah J. Armstrong and Amit Deokar 0001 and Matthew L. Jensen},
publisher = {Association for Information Systems},
}