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Predicting Online Purchase Conversion for Retargeting

Jinyoung Yeo, SungChul Kim, Eunyee Koh, Seung-won Hwang, Nedim Lipka. Predicting Online Purchase Conversion for Retargeting. In Maarten de Rijke, Milad Shokouhi, Andrew Tomkins, Min Zhang 0006, editors, Proceedings of the Tenth ACM International Conference on Web Search and Data Mining, WSDM 2017, Cambridge, United Kingdom, February 6-10, 2017. pages 591-600, ACM, 2017. [doi]

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