Exploiting contextual factors for click modeling in sponsored search

Dawei Yin, Shike Mei, Bin Cao, Jian-Tao Sun, Brian D. Davison 0001. Exploiting contextual factors for click modeling in sponsored search. In Ben Carterette, Fernando Diaz, Carlos Castillo, Donald Metzler, editors, Seventh ACM International Conference on Web Search and Data Mining, WSDM 2014, New York, NY, USA, February 24-28, 2014. pages 113-122, ACM, 2014. [doi]

Abstract

Abstract is missing.