Hema Yoganarasimhan. Cloak or Flaunt? The Fashion Dilemma. Marketing Science, 31(1):74-95, 2012. [doi]
@article{Yoganarasimhan12,
title = {Cloak or Flaunt? The Fashion Dilemma},
author = {Hema Yoganarasimhan},
year = {2012},
doi = {10.1287/mksc.1110.0689},
url = {http://dx.doi.org/10.1287/mksc.1110.0689},
researchr = {https://researchr.org/publication/Yoganarasimhan12},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {31},
number = {1},
pages = {74-95},
}