Like it, buy it? Examining the role of bookmarking in the mediation of visual appeal and purchase intent from a dual-system perspective

Youngjoon Yu, Jae-Hyeon Ahn, Dongyeon Kim, Kyuhong Park. Like it, buy it? Examining the role of bookmarking in the mediation of visual appeal and purchase intent from a dual-system perspective. Industrial Management and Data Systems, 124(5):1877-1901, 2024. [doi]

Abstract

Abstract is missing.