Effect of Website Quality Factors on the Success of Agricultural Products B2C E-commerce

Ping Yu, Dongmei Zhao. Effect of Website Quality Factors on the Success of Agricultural Products B2C E-commerce. In Daoliang Li, Yingyi Chen, editors, Computer and Computing Technologies in Agriculture VII - 7th IFIP WG 5.14 International Conference, CCTA 2013, Beijing, China, September 18-20, 2013, Revised Selected Papers, Part II. Volume 420 of IFIP Advances in Information and Communication Technology, pages 98-113, Springer, 2013. [doi]

Abstract

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