Lingyao Yuan, Alan Dennis, Rob Potter. Interacting Like Humans? Understanding the Neurophysiological Processes of Anthropomorphism and Consumer's Willingness to Pay in Online Auctions. In Pär Ågerfalk, Natalia Levina, Sia Siew Kien, editors, Proceedings of the International Conference on Information Systems - Digital Innovation at the Crossroads, ICIS 2016, Dublin, Ireland, December 11-14, 2016. Association for Information Systems, 2016. [doi]
Abstract is missing.