Persuade to Click: Context-Aware Persuasion Model for Online Textual Advertisement

Yuan Yuan, Fengli Xu, Hancheng Cao, Guozhen Zhang, Pan Hui 0001, Yong Li 0008, Depeng Jin. Persuade to Click: Context-Aware Persuasion Model for Online Textual Advertisement. IEEE Trans. Knowl. Data Eng., 35(2):1938-1951, 2023. [doi]

Abstract

Abstract is missing.