Pricing and advertisement in a manufacturer-retailer supply chain

Jinfeng Yue, Jill Austin, Zhimin Huang, Bintong Chen. Pricing and advertisement in a manufacturer-retailer supply chain. European Journal of Operational Research, 231(2):492-502, 2013. [doi]

Authors

Jinfeng Yue

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Jill Austin

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Zhimin Huang

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Bintong Chen

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