Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount

Jinfeng Yue, Jill Austin, Min-Chiang Wang, Zhimin Huang. Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount. European Journal of Operational Research, 168(1):65-85, 2006. [doi]

@article{YueAWH06,
  title = {Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount},
  author = {Jinfeng Yue and Jill Austin and Min-Chiang Wang and Zhimin Huang},
  year = {2006},
  doi = {10.1016/j.ejor.2004.05.005},
  url = {http://dx.doi.org/10.1016/j.ejor.2004.05.005},
  researchr = {https://researchr.org/publication/YueAWH06},
  cites = {0},
  citedby = {0},
  journal = {European Journal of Operational Research},
  volume = {168},
  number = {1},
  pages = {65-85},
}