Predicting Brand Post Popularity in Online Social Networks: An Ex-Ante Approach

Amir Hassan Zadeh, Ramesh Sharda. Predicting Brand Post Popularity in Online Social Networks: An Ex-Ante Approach. In 24th Americas Conference on Information Systems, AMCIS 2018, New Orleans, LA, USA, August 16-18, 2018. Association for Information Systems, 2018. [doi]

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