Complements and Substitutes in Product Recommendations: The Differential Effects on Consumers' Willingness-to-pay

Mingyue Zhang, Jesse Bockstedt. Complements and Substitutes in Product Recommendations: The Differential Effects on Consumers' Willingness-to-pay. In Peter Brusilovsky, Alexander Felfernig, Pasquale Lops, John O'Donovan, Giovanni Semeraro, Nava Tintarev, Martijn C. Willemsen, editors, Proceedings of the Joint Workshop on Interfaces and Human Decision Making for Recommender Systems co-located with ACM Conference on Recommender Systems (RecSys 2016), Boston, MA, USA, September 16, 2016. Volume 1679 of CEUR Workshop Proceedings, pages 36-43, CEUR-WS.org, 2016. [doi]

Abstract

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