Repurchase Behavior in B2C eCommerce-a Relationship Quality Perspective

Yixiang Zhang, Yulin Fang, Kwok Kee Wei, Elaine Ramsey, Patrick McCole, Huaping Chen. Repurchase Behavior in B2C eCommerce-a Relationship Quality Perspective. In Pacific Asia Conference on Information Systems, PACIS 2008, Suzhou, China, July 4-7, 2008. pages 105, AISeL, 2008. [doi]

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